We’re exploring the buzz over Brexit across the web. From the key issues to the most talked-about politicians, this site uses data from multiple social media channels and online press sites to pull out key trends and insights in the lead up to the UK EU Referendum.
What Are We Tracking?
We are tracking mentions of Brexit across ten different social networks (including Twitter, Facebook, Instagram, and YouTube) and 150 million websites and blogs across the world.
How Are We Doing This?
We are tracking mentions of keywords “Brexit” or “EU referendum”. To make sure we capture the different ways that people might use these terms in a sentence, we are also capturing any time “EU” and “referendum” are mentioned within five words of each other. To cover how this term is used on different social channels, we have included “#EURef” as a keyword on channels that use hashtags.
The statistics are provided by Talkwalker. If you want more information about how the stats are being calculated, please email firstname.lastname@example.org.
All visualisations on this site are made using Tableau. If you want to learn more about Tableau please visit Tableau’s website.
What Counts as One Mention?
If a keyword is mentioned at least once in and social media post/tweet, or at lease once in any article/blog post, then we count that as one mention. If there are multiple mentions of the keywords in any post/article, we still only count it as one mention.
Each mention is counted for the day that it is posted. If an article is backdated, then it will be counted for that backdated time.
What Makes Up 'Remain' or 'Leave'?
We classify a tweet as “Remain” or “Leave” if it contains
Remain: #INtogether, #StrongerIn, #VoteRemain, #StayinEU, #yes2eu, #yestoeu, #betteroffin, #votein, #ukineu, #bremain, #leadnotleave, #remain
Leave: #VoteLeave, #LeaveEU, #BetterOffOut, #GrassrootsOut, #No2EU, #leave, #notoeu, #voteout, #britainout, #beleave, #loveeuropeleaveeu
We have done our best to capture all mentions of Brexit across our streams. However, the web is an ever-changing and unpredictable environment. And while we’ll endeavour to capture the essence of what is happening, there may be some trends and stories that we miss.